Giant retailer JC Penny has sealed the deal with premiun denim designer label Chip & Pepper to churn out an affordable line of jeans, just in time for the back to school rush. I’m used to eyeing C&P at Shop Bop and shelling out the normal US$200 for the perfect skinny jean, but the new stuff wont cost more than US$34.99. How much quality will be sacrificed for affordability? Will the initial sales boost and the yummy payout from JC Penny be worth cheapening C&P’s premium denim reputation in the

• I need jeans for long legs
• Jeans for ME
• junkie fashion TIP: Proenza Schouler for Target

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