Since the advent of TiVo and DVR, television advertisers have struggled to come up with a way to stop people from fastforwarding through commercials in their haste to get back to Veronica Bars. Thankfully, they've finally come up with an innovative new strategy.

The CW network will soon offer advertisers two more ways to try holding the attention of viewers throughout those commercial breaks that consumers love to hate. One idea is to run quickie commercials of only five seconds each. The other is to schedule a series with no commercial breaks at all, and instead incorporate sponsors' products into each episode.

Surely this new implementation of product placement will revolutionize the tv universe! In fact, we'd like to raise a glass of Tropicana orange juice and congragratulate CW on being the first to embrace this newfangled marketing practice.

Now, if you'll excuse us, there's a Dannon yogurt and Starbucks coffee with our name on it.

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