This morning I woke up to news of the changing face of children’s television programming - or at least children’s television commercial programming. A group of 11 food companies - including McDonald’s, Coca-Cola, and Kellogg’s - have announced voluntary limits in marketing towards children. This move is seen as a pre-emptive measure so that the Federal Trade Commission - who is holding a hearing on the subject - will not place regulatory rules that may ban all junk food advertising to children. Sort of a “see, we’re good guys don’t make us stop!” type of thing.

So what does this mean for children’s television? Well, the companies have agreed to stop advertising to children under 12 products that do not conform to a set of nutritional st

• Celebrity commericals - the good, the bad, the freakish
• Upfronts: Stars Sell TV Commercials
• Fab Read: Saturday Night Hat: Quick, Easy Hatmaking for the Downtown Girl

Tags:
children

News

TV

advertising

1. Dieting

ads

ftc

Related Stories

• ASK AMY
• Chad demobilises child soldiers
• If We Do Not Stop to Help
• ASK AMY
• Heidi Klum Not Leaving L.A.
• Venice, Anyone?
• Michael Jackson’s Paintings of Naked Children Returned To Him
• Kevin Federline Won’t Let Britney Go Just Yet
• Diddy Celebrates the End of His Relationship, Will Pay for It Later
• ASK AMY