Now that every celebrity has become a human home page, we are assailed by their brand extension at every turn. Each time Martha Stewart announces another new deal it makes me want to slip quietly away and take a nap. In addition to pretending to no longer run her magazine, television and merchandising empire, she has now committed to a 24-hour channel with Sirius satellite radio, a daily NBC-TV cooking show and a spinoff of "The Apprentice." Not content with this frenzy of rebirth, she has stirred up another feds flap -- this one by turning up at the Time 100 Most Influential People dinner at Jazz at Lincoln Center's Time Warner Center instead of staying tucked up at home in her 450-thread-count sheets and locator bracelet.

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