B-Day might become the spokeshoe for Giorgio Armani's new smell. He attended her concert in Milan last night. Did you know that the original title for the Beastie Boys' new album was "Thick Like Beyonce's Leg"? I would have bought twenty-five copies of that cover alone.

New York was abuzz with news that the Dreamgirl would be the face - and voice - of his new fragrance, Emporio Armani Diamonds. A source close to the project told Page Six, "They have known each other for seven years, and Armani feels Beyoncé represents the glamor and glitz of the fragrance," which will hit shelves in September. Beyoncé will belt out an "old American song" in her TV ads.

"On Top Of Old Smokey"? "Camptown Races"? Let's get traditional! You know it's a slow news day if we're talking about perfume contracts, people.

(WENN)

More photos of Beyonce performing live at the Datch Forum di Assago in Milan are after the jump.

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