First it was Jordache who dumped Elizabeth Hurley from it’s fashion jeans ad campaign. (She was replaced by German supermodel Heidi Klum) Now UK fashion label Monsoon has dumped Hurley (42) from her £1 million contract.Monsoon cited poor sales as the reason, although that may be true in part as the rumors are they […]

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Angelina Jolie’s complete Fall/Winter St. John ad campaign, shot by Mario Testino, is set for a September release.My thoughts? Perfection.Sourceredcarpetfashionawards.blogspot.com/feeds/posts/default?alt=rss

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This morning I woke up to news of the changing face of children’s television programming - or at least children’s television commercial programming. A group of 11 food companies - including McDonald’s, Coca-Cola, and Kellogg’s - have announced voluntary limits in marketing towards children. This move is seen as a pre-emptive measure so that […]

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“Price-cutting and other marketing strategies widely used by the tobacco and alcoholic beverage industries are highly effective in encouraging children and teenagers to smoke and drink,” declares today’s New York Times.

And while experts advocate decreasing the number of alcohol and cigarette ads geared towards adolescents, they also acknowledge peer pressure, hormones and “that incredibly nicotine […]

Since the advent of TiVo and DVR, television advertisers have struggled to come up with a way to stop people from fastforwarding through commercials in their haste to get back to Veronica Bars. Thankfully, they’ve finally come up with an innovative new strategy.

The CW network will soon offer advertisers two more ways to try holding the attention of viewers throughout those commercial breaks that consumers love to hate. One idea is to run quickie commercials of only five seconds each. The other is to schedule a series with no commercial breaks at all, and instead incorporate sponsors’ products into each episode.

Surely this new implementation of product placement will revolutionize the tv universe! In fact, we’d like to raise a glass of Tropicana orange juice and congragratulate CW on being the first to embrace this newfangled marketing practice.

Now, if you’ll excuse us, there’s a Dannon yogurt and Starbucks coffee with our name on it.