Too Much Direct Marketing
Wednesday, July 25th, 2007![]()
Hearst Magazines Digital Media is partnering with advertisers in order to get more in touch with teens — and their wallets. The new website, mybacktoschoolshopper.com, partners Hearst with Neutrogena, JC Penney and Mead as well as seventeen.com, teenmag.com and cosmogirl.com.In order to hit teens and parents right before back-to-school shopping takes place, mybacktoschoolshopper.com will […]
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