Richard Nouveau, Unmasked!
Calling all social-climbers, Bergdorf Blonds and Tinsley wannabes! Ever heard of PocketChangeNYC.com? It's the go-to site for obnoxious articles lauding everything from overpriced haircuts to overpriced spa treatments and overpriced meals (think Waverly Inn)!
The site* is written in the first person, ostensibly from the viewpoint of "Richard Nouveau," a fictional WASP wannabe with a penchant for spending obscene amounts of his parents' cash to validate his own self-worth. Nouveau (as in "nouveau riche") epitomizes material wealth, and is modeled after the archetypal rich kid who wore penny-loafers back in high school, and who—according to his (also fictional!) bio— "prefers the company of his fellow Princeton alumni, but is graciously tolerable of those from Exeter, Yale and that school near Boston that he can never quite recall."
Et cetera, et cetera. All of which becomes infinitely more interesting when you find out that the role of "Richard Nouveau" is currently being played by...
...artsy Wesleyan grad (and former Esquire intern) Edith Zimmerman.
Though, with her wispy locks, hippy clothes and laid-back demeanor, Zimmerman seems far more likely to be found sitting cross-legged around a campfire singing "Kumbayah" than sipping on champagne at Gold Bar and traipsing around in Manola Blahniks. Nevertheless, Edith seems perfectly capable of leaving her days at the organic co-op behind and shifting into Richard's voice.
Though we kinda wish she'd revert back to her vegan, "Feminist Mystique" roots.
Or at least tell us where in the city we can go to score the most insanely overpriced bowl of granola.