Hearst chief Cathie Black has seen the numbers. “What numbers?,” your innocent soul asks. The ad page numbers for the first half of the year, including those of Seventeen. It’s not that Cathie isn’t aware of how her magazines are faring at any single timestamp. But when it’s put out there for all to see, as it is in today’s Women’s Wear Daily – that under Ann Shoket’s editorial direction, Seventeen’s ad pages fell 9.5 percent, while Teen Vogue climbed 1.5 percent – it’s hard not to get a little pissed at your hand-picked Atoosa replacement. Especially when a magazine like Real Simple (looked upon with disdain by any book that has any attachment to fashion) leverages its television partnerships for a nearly 20 percent page gain, while Seventeen’s relationship with America’s Next Top Model has proven as useful as Tyra’s repetitive script.

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