It is well known that people don’t always ’speak their minds’, and it is suspected that people don’t always ‘know their minds’. Understanding such divergences is important to scientific psychology.

This web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. This new method is called the Implicit Association Test, or IAT for short.

Due to heavy traffic, the site is offering one simple IAT demonstration measuring associations with White and African Americans. Please return later today to get access to the full site.

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