All that endless promotion, and we're talking ENDLESS PROMOTION, (I thought Kirsten and Toby were going to personally bring me bagels or something to get me to see it) paid off. "Spiderman 3" broke all sorts of records in its opening weekend. I still haven't seen it. I've heard mixed reviews.

The superhero's latest adventure, "Spider-Man 3," smashed box-office records with $148 million in its first three days, according to studio estimates Sunday.

That put it ahead of the previous record debut of $135.6 million set last summer by "Pirates of the Caribbean: Dead Man's Chest."

With $59.3 million on opening day Friday, Sony's "Spider-Man 3" broke the single-day box-office record, also held by "Dead Man's Chest" with $55.8 million in its first day.

Since it began rolling out overseas on Tuesday, "Spider-Man 3" has taken in $227 million in foreign markets, bringing the film's worldwide total to $375 million. In just days, the movie has grossed $117 million more than its whopping $258 million production budget.

Damn. Who benefits from that? Not Kiki's skin. Have you seen her foot? She needs something from Aveda. Or maybe something over the counter. Or she's going to have to be put onto an island and ministered to by future saints. Because it looks like limbs might be falling off her soon.

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