Synergy Alert! All In The (Conde Nast) Family

Graydon%20Carter%20-%20cartoon%20Waverly.JPG

Sick and tired about reading about Graydon Carter's uber-exlusive media hotspot? Then you may want to cancel those subscriptions to Vogue and GQ, stop buying Bon Appetit and Gourmet and quit flipping through that months-old issue of Details in your dermatologist's waiting room.

Oh, and while you're at it, steer clear of WWD's Memo Pad. Because, as we've now seen on several occasions, the buck does not stop there.

The perpetual preview status has engendered a rather coy advertising technique — official indifference to the masses, but a near-ubiquity in the entire stable of Condé Nast magazines. This has so far included a story in Bon Appetit, interior party photographs and frequent mentions in several issues of Vogue, a biscuit recipe in GQ and mentions in Details and Gourmet. And, it should be noted for the sake of transparency, a story or two in WWD, also owned by Condé Nast.

And while there have been no shortage of Waverly Inn mentions, we personally prefer those of the firsthand variety.

Like all our friends, colleagues and industry snitches who confess they're "already over" the overpriced meet-and-greet, and would rather eat a Big Mac and fries than spend one more night ogling stuffy magazine editors and feasting on overcooked salmon and soggy rosemary potatoes.



Related Stories

Leave a Reply